Drive and execute e-commerce strategy across all digital sales channels Manage P&L, set growth targets, and track KPIs for online revenue Optimize website conversion through A/B testing and UX improvements Lead development of product pages, categories, and site merchandising Oversee inventory management and demand forecasting Coordinate with marketing on promotional campaigns and content strategy Analyze customer data to identify trends and optimization opportunities Manage relationships with technology vendors and marketplace partners Ensure site performance, security, and compliance standards Lead team of e-commerce specialists, designers, and content creators Monitor competitor activities and market trends Optimize logistics and fulfillment processes Generate regular performance reports for senior management Manage integration between e-commerce platforms and internal systems Coordinate with customer service to improve buyer experience